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Only 8% of strategic moves break out of the middle (McKinsey). The other 92% looked just as convincing in the memo.
For decisions worth defending
Institutional investors never bet on one person’s conviction. Decision Intel gives you that same discipline, solo: it surfaces the blind spot you’re standing too close to see in your own memo, in 60 seconds.
The cost
Months and fees, poured into the deals that died.
The diligence, the legal fees, the months of work. Most of it goes into the deals that fall through. The cost that hurts isn’t the one you close; it’s the ones you couldn’t see through in time.
Decision cost, not deal cost.
The blind spot
The clues were already there.
You were too close to see them. The fatal assumption looks like conviction to the person who wrote the memo, and by the time diligence surfaces it, the time and money are already gone.
Hard to spot from inside the decision. Easy to surface from outside.
The fix
A second set of eyes.
Decision Intel pressure-tests your reasoning, challenges hidden assumptions, and surfaces risks before they become expensive.
The reasoning audit, in 60 seconds.
Decision cost
It’s the diligence on the ones that died, the LOIs that went nowhere, the months you can’t get back. The bill compounds long before the deal you actually close.
Decision Intel cuts the avoidable part. It surfaces the risks early, on the deal in front of you, before the diligence is spent.
See what it caught on a real dealFour ways in. Each routes to the audit built for the decisions you actually make.
You're the buyer, the operator, and the only check on the deal, with no one to catch what you can't see before you sign.
Audit a live deal →You own the acquisition thesis the committee will bet millions on.
Audit an acquisition thesis →You make the calls your investors, and your track record, get judged on.
Audit a fund thesis →You run three to five client engagements, and every memo you send out carries your name.
Audit a strategic memo →The pattern
Not because the team lacked rigour. Because rigour has never had a governance layer — the reasoning in every memo has been treated as a draft, not an asset.
A memo lands on the board's desk. A quarter later, no one can reconstruct why the call was made — or which assumptions it rested on.
Your head of strategy takes a new role. The reasoning behind the last four bets walks out with her, and the next CSO starts from a blank page.
Two divisions run the same market-entry analysis in the same quarter. Neither knows the other did it. Neither inherits the other’s findings.
Your data has governance.
Your code has governance.
Your reasoning lives in 400 Slack threads.
Strategic reasoning deserves its own system of record — not an excavation site across Google Docs, Slack, Confluence, and the board deck.
The Recognition-Rigor Framework · R²F
For fifteen years Daniel Kahneman and Gary Klein ran the two opposing traditions of decision science. One argued your intuition fools you; the other that it’s your sharpest tool. Their 2009 paper was famously titled “Conditions for Intuitive Expertise: a failure to disagree.”
We call the synthesis the Recognition-Rigor Framework — Klein’s recognition plus Kahneman’s rigor, arbitrated in a single pipeline. No other vendor in the decision-quality space combines both traditions.
Decision Intel settles the debate the way an operator would. The patterns you’ve earned over twenty years of reps get amplified. The blind spots you can’t see get flagged. Your judgment stays in the centre, now reinforced from both sides — never replaced.
The system
Four governed moments, every strategic call. The reasoning stops being a draft and starts being an asset that grows quarter after quarter.
Every board memo, market-entry recommendation, and M&A paper your team writes becomes a node in one navigable graph — connected by assumption, bias, and outcome. Today’s decision always inherits yesterday’s lessons.
Every memo runs past an AI boardroom — CEO, CFO, board, and division-lead personas, each raising the objections their real counterparts always raise. You see the questions before the meeting, not on your third draft of the deck.
Your team keeps the judgment. The system keeps the receipts. Every bias flag and evidence excerpt traces back to the exact line in your memo that triggered it — so every recommendation is defensible, not just delivered.
See how removing a bias or reframing an assumption lifts the Decision Quality Index — before you make the call. We surface the one change that actually moves the number, not the one that sounds best in the room.
When the real-world outcome lands, Decision Intel closes the loop — measuring how close your call came to reality, recalibrating the Decision Quality Index, and feeding the lesson back into the Knowledge Graph. The judgment that made yesterday’s call compounds into the one you make today.
What we replace
Decision Intel doesn’t add a fifth tool to your stack. It retires the four-tool graveyard your strategy team uses to compensate for the fact that reasoning has never had a system of record. Every quarter this lives across Docs, Slack, Confluence, and the deck is another quarter of decision archaeology.
Data lifecycle
Security, open methodology, and a system that shows its work. Three pages — no login, no gate — covering every question your audit committee, general counsel, and CISO will bring to the first procurement call.
Open proof
Every famous corporate decision, scored against the same bias taxonomy your memo would be scored against. Every conclusion traces back to a public source. No login, no gate.
Plus an honest side-by-side against what we replace.
How We Compare
Acquired 2023 · Enterprise decision workflow platform
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One real corporate decision, broken down weekly with the biases detectable before the outcome was known.